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Posts tagged ‘Employment’

Oct 26

UK companies falling behind with social recruiting

New research conducted by recruitment software provider Zartis shows that the UK are falling behind compared to the US when it comes to using the web and social media for what is now known as social recruiting.

LinkedIn is still the most popular social network among recruiters and companies looking to hire new staff.

One quarter of US companies directly advertise job vacancies on the popular site (25%) while only 14% of UK companies place job ads on LinkedIn.

Twitter usage for recruiting purposes is lower compared to leading social media network, LinkedIn. Only 9% of UK companies use the microblogging site to promote vacancies, whereas 23% of US companies are actively tweeting about job openings.

According to Zartis, these findings could be associated to the fact that more US companies use applicant tracking systems (ATS) which often offer an automatic posting feature to Twitter. Most employee referral programs also result in an increase in the use of Twitter for recruitment purposes.ngs.

Despite its 750m users, Facebook is the least-used network. Only one UK company out of those surveyed lists jobs on Facebook. The US number is also low, with four companies posting job openings on Facebook.

An encouraging finding 61% of UK companies are advertising jobs on their own website. However, only 11% are using an applicant tracking system, or anything other than email, to receive and manage job applications.

Looking at the US, a slightly higher amount of companies (68%) advertise new roles on their websites. Notably, their use of applicant tracking systems is more than double than UK usage at 23%.

Social recruiting is a sector with massive potential for growth, and the survey results suggests it’s only the beginning.

How was the research conducted?

Zartis used the Sunday Times FastTrack 100 list for UK companies, and the Red Herring top companies list for US companies. Zartis selected every second company on the list to get to 100, then visited every site and analysed the companies’ use of web and social media for recruitment.

I’d like to see social recruiting software like Zartis to be used more and more as they empower SMEs worldwide with much needed tools to save on recruitment fees while helping with finding great quality candidates. Zartis has also put together other resources such as an interesting ebook about “Five great online recruitment strategies” and a free Social media policy download on their site.

To know more:

Social recruiting software (Zartis.com)

Download the Social recruiting report for more information

WordPress jobs listing plugin to supercharge your recruitment (playfolio.com)

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Jun 28

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Online recruitment is happening

SYDNEY, AUSTRALIA - NOVEMBER 10: MC Hammer sp...

Image by Getty Images via @daylife

I was reading this press release earlier and it sparked some thoughts.

First of all, how everything changes so quickly. Especially in this technologically charged generation, everything moves so quickly that we process tasks fast and move on to the next thing.

However, this is good if we know what to hold on to and what to change and improve, through technology.

Recruitment is one thing which could benefit from becoming more technology minded in its approach. Traditional methodologies are still obviously good, but a more agile and flexible recruitment process is needed. This means that recruiters and employers have to react and respond quickly to secure the best candidate for their position as well as being flexible, due to an increasing diverse range of applicants for particular roles.

Online recruitment enables you to be more reactive and open-minded, and get you to the desired result quicker at a lower cost. According to the press release mentioned earlier:

“Online recruitment methods bring many benefits including lower costs and quicker time-to-hire. However, equally it has led to many promiscuous applicants applying for jobs making it more difficult to filter out the good applicants and ensure you recruit them quickly before someone else does.”

Through the use of  an appropriate social recruitment software you would be able to filter out all the unnecessary “noise” and strip down to the ideal candidate for the position you’re looking to fill. You might find out that one of the applicants is actually perfect for another position you have open! And kill two birds with one stone.

I believe that when empowered with the right tool, it’s easy to reach, engage and hire the right talent.

If you’re interested in the social aspects of recruitment, you can start dipping your toes in by downloading your free copy of this social media policy guidelines. You can use it for your clients or company or a reference if you wish!

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May 26

Are you into social recruiting?

Nowadays, everything is social. And if it isn’t, it has to be made so. At first I thought, what is the need?

But there is one. It’s like when you add the social element to something, you really do bring value with added connections and engagement. A person can be spurred on by something someone else said. In the same way, you could find the perfect candidate for your job, who otherwise, you would have most likely missed out on.

There’s a growing number of options in the recruitment space, but I’m increasingly convinced that traditional recruitment methodology is no longer enough. It would be sensible to integrate your traditional strategy with what technology offers. Tools like easy posting of ads to websites, job boards and social networks are just the beginning and definitely a must have, together with candidates management, tracking and monitoring tools.

Social recruitment is only at the beginning and is certainly bringing a fresh new look to the meaning of the word recruitment.

Check out this blog post for more info on the matter. This company provides other services as web based HR software and are building an innovative tool to suit the needs of the social recruitment space.

They’re looking for beta customers so, quick, get in early!

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